Attribution Reporting offers valuable insights into the customer journey and how various campaign efforts contribute to the flow of business for your shop.
Types of Attribution Tracking in Steer
When creating a campaign in Steer, you will choose which type of attribution Steer will track for that campaign. There are three types of attribution tracking in Steer.
- Sales
- Replies
- Reputation
Click Here to read more about Understanding Attribution Reporting.
Attribution Period
The attribution period in Steer is the number of days (after sending the campaign), during which the system should associate the attribution type with the campaign. The default for all Steer campaigns is set to 35 days, you are able to adjust this time frame when building and editing campaigns.
How to Select Attribution Type & Time Period
When creating a new campaign, or editing an existing campaign, you are able to select and update the Attribution Type and Attribution Period on the final campaign editing screen.
Please reach out to Customer Support if you have any questions or concerns.
- Chat with our team via the Steer platform. Click the ? when logged into Steer.