--- title: Utilizing Marketing Attribution and Conversion Tracking with AutoOps description: AutoOps includes a number of features to support marketing attribution, conversion tracking, etc. Below are a few resources to assist as you dive into GA4, marketing conversion, tracking, events, and more! --- [Skip to content](https://help.steercrm.com/knowledge/utilizing-marketing-tools-autoops#main-content) English Show submenu for translations [![Steer\_AutoOps\_Brand\_Marks-all-white](https://help.steercrm.com/hs-fs/hubfs/Steer_AutoOps_Brand_Marks-all-white.png?width=100&height=34&name=Steer_AutoOps_Brand_Marks-all-white.png)](https://help.steercrm.com/knowledge?hsLang=en) - Events & Webinars Show submenu for Events & Webinars - [2026 July Town Hall](https://steer.io/events/july-town-hall-2026) - [All Recorded Events](https://steer.io/events) - Campaign Templates Show submenu for Campaign Templates - [Email Templates](https://steer.io/email-templates) - [Post Card Templates](https://steer.io/direct-mail-postcards) - [Letter Templates](https://steer.io/direct-mail-letters) - Video Tutorials Show submenu for Video Tutorials - AutoOps Tutorials - Steer Tutorials - Steer Phones Tutorials - Login Show submenu for Login - [AutoOps Dashboard](https://dashboard.autoops.com) - [Steer Dashboard](https://app.steercrm.com) - [Steer Phones Dashboard](https://phones.steerphones.com) Open main navigation Close main navigation - Events & Webinars Show submenu for Events & Webinars - [2026 July Town Hall](https://steer.io/events/july-town-hall-2026) - [All Recorded Events](https://steer.io/events) - Campaign Templates Show submenu for Campaign Templates - [Email Templates](https://steer.io/email-templates) - [Post Card Templates](https://steer.io/direct-mail-postcards) - [Letter Templates](https://steer.io/direct-mail-letters) - Video Tutorials Show submenu for Video Tutorials - AutoOps Tutorials - Steer Tutorials - Steer Phones Tutorials - Login Show submenu for Login - [AutoOps Dashboard](https://dashboard.autoops.com) - [Steer Dashboard](https://app.steercrm.com) - [Steer Phones Dashboard](https://phones.steerphones.com) - English Show submenu for translations - [Support](mailto:help@steer.io) [Support](mailto:help@steer.io) How can we help you? - There are no suggestions because the search field is empty. 1. 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[Lead Management & Marketing Tracking](https://help.steercrm.com/knowledge/booking?hsLang=en#lead-management-marketing-tracking) January 30, 2025 # Utilizing Marketing Attribution and Conversion Tracking with AutoOps ## AutoOps includes a number of features to support marketing attribution, conversion tracking, etc. Below are a few resources to assist as you dive into GA4, marketing conversion, tracking, events, and more! **Resources:** - AutoOps - Marketing Attribution Overview - [Watch Video](https://www.loom.com/share/f934f252d83a45f3addb23af23d7b1d0?sid=aeb101d9-e6a1-4230-8ccd-fd49267a1b76) - AutoOps Conversions and Event Code - [Watch Video](https://www.loom.com/share/9ab85ee6bad14016824505a71738d0a5) - Our AutoOps Advanced Installation Guide...which describes a number of things about installation, events, etc.[https://api.autoops.com/docs/website-installation.md](https://api.autoops.com/docs/website-installation.md) #### **Tracking via Custom URL** AutoOps supports a custom URL after an appointment is successfully booked.  Tracking code can be included on your custom Thank You page.  This setting can be set here: [https://dashboard.autoops.com/scheduling-tool/confirm-booking](https://dashboard.autoops.com/scheduling-tool/confirm-booking) #### Tracking via the AutoOps Code By including the AutoOps \ tag, found in **General \> Site Setup**, AutoOps will begin to fire events at the locally installed Google Analytics/Google Tag. ![](https://help.steercrm.com/hs-fs/hubfs/Screenshot%202024-12-16%20at%2010-43-35%E2%80%AFAM-png.png?width=1538&height=279&name=Screenshot%202024-12-16%20at%2010-43-35%E2%80%AFAM-png.png) #### Tracking via Google Analytics, GA4, and Google Tag Manager AutoOps fires progress events that can be picked up directly by Google Analytics...OR....if you're using GA4 and Google Tag Manager, you can capture these events in Google Tag Manager for conversion purposes, analytics, Google Ad Conversion, etc. Below is a video that guides you on how to configure/setup AutoOps, GA, and GTM: AutoOps with Google Tag Manager and Google Analytics - 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