At Steer we strive to provide a product that is in full legal compliance with the Federal Communications Commission. Our marketing campaigns automatically include Opt-Out language to ensure our shops are in full compliance of FCC guidelines.
To comply with federal regulations and best practices, every marketing text message must provide recipients the option to opt out of future communications. Steer's opt-out language ensures your campaigns adhere to legal requirements, improve customer trust, and lower the risk of your messages being flagged as spam.
Common Questions:
Why do I have to add Opt-Out Language to my campaigns?
This is a requirement for 10DLC registration, which is industry-wide and not just for Steer customers!
As of July 6, 2023 all mobile carriers will restrict, or altogether block, texts from businesses to customers if the business’s 10-digit long code (10DLC) number is not registered with The Campaign Registry (TCR). (Hence why we register your shop during Onboarding!)
One rule of registration is that the first text message for any campaign needs to include an opt-out option. This is part of the FCC’s recent initiative to limit texts from illegitimate numbers which have been exploding over the past few years.
How do I add Opt-Out Language to my campaigns?
Instead of asking you to manually edit every campaign, we took care of it for you. However, you can go in and adjust the language to your liking, instructions on updating Opt-Out language are below.
What is Steer's Opt-Out Language?
We have input a token in Steer, {textOptOut.txt}, that is automatically added to your existing, and future, marketing campaigns. This token inserts the Opt-Out Language into your campaigns for you; much like our customer tokens can insert customer information into campaigns.
Steer's Standard Opt-Out Language: Text STOP to Opt Out.
Can I remove the Opt-Out Token from my campaigns?
No, the opt-out token cannot be removed from campaigns. The language of the opt-out out token can be edited. Below are examples of language to use:
- Reply STOP to unsubscribe.
- Reply STOP to end messages.
- Opt out any time by replying STOP.
- Reply STOP to stop messages.
How do I edit the Opt-Out Language?
- Login to Steer.
- Settings.
- Communications > Tokens.
- Scroll to see and edit the Opt-Out Language.
