---
title: How to Utilize AutoOps Lead Management
description: "Leads appear on the dashboard and are also emailed to you. On the Leads Page, you can view and manage two types of leads: Partial Booking Leads: Customers who began scheduling but didn’t complete the"
---

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3. [Lead Management & Marketing Tracking](https://help.steercrm.com/knowledge/booking?hsLang=en#lead-management-marketing-tracking)

January 28, 2025

# How to Utilize AutoOps Lead Management

 

### Maximizing Use of the Leads Page

Leads appear on the dashboard and are also emailed to you.

On the Leads Page, you can view and manage two types of leads:

- **Partial Booking Leads:** Customers who began scheduling but didn’t complete the process after entering their phone number.
- **Exit Form Leads:** Customers who exited before entering their phone number but provided basic information through an exit form.

### **Understanding Partial Booking Leads**

When a customer begins the appointment scheduling process, but does not complete it, AutoOps creates a lead. This information can be used to follow up with customers to ensure that their appointment needs have been met. 

![](https://help.steercrm.com/hs-fs/hubfs/leads1-png.png?width=688&height=297&name=leads1-png.png)

Click on a lead to view its details, including:

- The percentage of the booking process completed.
- Contact information, vehicle details, and other data provided.
- “NA” fields for any steps the customer didn’t reach before exiting.

#### **Following Up on Leads**

Use the provided contact information to follow up with the customer.

- Record follow-up details, such as:
  
    - If the customer scheduled through another method (e.g., called the shop).
    - Save all notes related to the lead for future reference.

#### **Filtering Leads**

- Narrow down leads based on specific criteria, such as:
  
    - Customers who got far in the booking process (e.g., 80% or more).
    - Leads within the last two days.
- Use this feature to focus on high-priority leads or reach out during slow periods.

### **Understanding Exit Form Leads**

When a customer exits before entering their phone number, they are prompted with a form to provide:

- Their name.
- Email address.
- A quick comment.

 ![](https://help.steercrm.com/hs-fs/hubfs/leads2-png.png?width=688&height=211&name=leads2-png.png)

 

Use the provided details to reach out and address their concerns or needs.

### **Using the Leads Page Effectively**

- Regularly review both lead types to maximize follow-up opportunities.
- Focus on high-priority leads (e.g., those who progressed far in scheduling).
- Record interactions and outcomes to maintain an organized lead database.

 

 

 

 

 

 

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