Running a top-performing shop is about more than repairs; it’s about knowing what’s driving your bottom line. Steer’s new Business Insights and Campaign Reporting tools give you a clear look into what’s working and where you’re missing out.
Steer’s new Business Insights Report helps you uncover hidden revenue opportunities and track key performance metrics for your auto repair shop.
With Steer's new Business Insights Report, you can make smarter, data-driven decisions to improve customer retention, marketing effectiveness, and service follow-up.
Key Features:
- Customer Retention & Acquisition Tracking: Measure the value and effectiveness of your retention efforts by tracking Lifetime Value and Average Lifetime Visits.
- Appointment Source Tracking: See where your appointments are coming from—whether it's online or traditional methods.
- Top & Deferred Services Tracking: Keep track of open deferred services and maintenance reminder work to bring customers back into the shop. Monitor which services your customers are due for and follow up to minimize missed opportunities.
- Vehicle-Level Reporting: Tailor your marketing efforts to the vehicles model with the most due services or highest average repair order. Click a level deeper to see which makes and models drive the most revenue.
How to Use Business Insights Reports:
- Filter by Date: Easily track your shop’s performance by selecting custom date ranges. Monitor trends over days, weeks, or months for up to one year on a rolling basis.
- Filter by Business Type (Fleet): View data specifically for your fleet customers to gain insights into their unique behaviors and service needs.
- Filter by Consumer: Focus your analysis on non-fleet customers to better understand their service needs.
New Metrics In Enhanced Campaign Attribution Reports
Gain even more insights into your marketing performance with Steer’s expanded attribution tools. Building on Steer’s existing capabilities, these new metrics put every detail—from delivered emails and open rates to clicks and conversions—at your fingertips, allowing you to fine-tune your approach with real-time data.
- Delivery & Open Rates: See how many of your messages land and who’s opening them.
- Unsubscribe & Bounce Rates: Know if you’re hitting the mark with your messaging or if changes are needed.
- Unique & URL Clicks: Track who’s clicking and which links (like appointments) bring the most engagement.
No-Hassle, Automated Campaign Tracking with AutoOps and Steer
AutoOps and Steer now make campaign tracking simple—no extra setup required! If you are using the AutoOps scheduling tool, all current and future campaigns, links are automatically generated to capture campaign details whenever a customer books through them. This means you can easily see which campaigns drive appointments.
Use Steer’s Campaign Report to review email opens, text deliveries, and more. Use AutoOps Advance Marketing Data report to view appointments generated by each campaign. Collectively, these metrics will help you fine-tune your campaigns and track their success effortlessly.
How to View Campaign Insights in AutoOps Access the AutoOps Dashboard:
- Go to the dashboard and locate Shop Stats.
- Navigate to Advanced Marketing Data: Select View Advanced Marketing Data and choose AO Campaign from the Marketing Field options.
- Generate the Campaign Report: Here, you’ll see booked appointments linked to specific campaigns." to this doc
These reporting tools make it easy to understand what channels and initiatives are powering your business and where you can improve. Each metric is designed to help you get the most out of your marketing, follow up on services, and keep your bays full.