--- title: "Early 2026 Marketing Calendar: New Campaign Guidance & Templates" description: Your Q1 marketing calendar for Steer helps shops design, plan, and execute effective customer outreach. --- [Skip to content](https://help.steercrm.com/knowledge/steer-q1-marketing-calendar-new-campaign-release-note#main-content) English Show submenu for translations [![Steer\_AutoOps\_Brand\_Marks-all-white](https://help.steercrm.com/hs-fs/hubfs/Steer_AutoOps_Brand_Marks-all-white.png?width=100&height=34&name=Steer_AutoOps_Brand_Marks-all-white.png)](https://help.steercrm.com/knowledge?hsLang=en) - Events & Webinars Show submenu for Events & Webinars - [2026 July Town Hall](https://steer.io/events/july-town-hall-2026) - [All Recorded Events](https://steer.io/events) - Campaign Templates Show submenu for Campaign Templates - [Email Templates](https://steer.io/email-templates) - [Post Card Templates](https://steer.io/direct-mail-postcards) - [Letter Templates](https://steer.io/direct-mail-letters) - Video Tutorials Show submenu for Video Tutorials - AutoOps Tutorials - Steer Tutorials - Steer Phones Tutorials - Login Show submenu for Login - [AutoOps Dashboard](https://dashboard.autoops.com) - [Steer Dashboard](https://app.steercrm.com) - [Steer Phones Dashboard](https://phones.steerphones.com) Open main navigation Close main navigation - Events & Webinars Show submenu for Events & Webinars - [2026 July Town Hall](https://steer.io/events/july-town-hall-2026) - [All Recorded Events](https://steer.io/events) - Campaign Templates Show submenu for Campaign Templates - [Email Templates](https://steer.io/email-templates) - [Post Card Templates](https://steer.io/direct-mail-postcards) - [Letter Templates](https://steer.io/direct-mail-letters) - Video Tutorials Show submenu for Video Tutorials - AutoOps Tutorials - Steer Tutorials - Steer Phones Tutorials - Login Show submenu for Login - [AutoOps Dashboard](https://dashboard.autoops.com) - [Steer Dashboard](https://app.steercrm.com) - [Steer Phones Dashboard](https://phones.steerphones.com) - English Show submenu for translations - [Support](mailto:help@steer.io) [Support](mailto:help@steer.io) How can we help you? - There are no suggestions because the search field is empty. 1. [Help Center](https://help.steercrm.com/knowledge?hsLang=en) 2. [What's New?](https://help.steercrm.com/knowledge/whats-new?hsLang=en) 3. [Steer Updates: 2026](https://help.steercrm.com/knowledge/whats-new?hsLang=en#steer-updates-2026) February 9, 2026 # Early 2026 Marketing Calendar: New Campaign Guidance & Templates We’ve introduced a new **Early 2026 Marketing Calendar** designed to help shops plan and execute customer outreach more consistently, without starting from scratch each month. The calendar brings together **six ready-to-use campaign ideas** across February, March, and April. Each campaign includes recommended timing, suggested targeting, and guidance on why it works, so shops can choose the outreach that best fits their goals and capacity. ![YOUR Q1 MARKETING PLAYBOOK\_Option 2 (2)](https://help.steercrm.com/hs-fs/hubfs/YOUR%20Q1%20MARKETING%20PLAYBOOK_Option%202%20(2).jpg?width=670&height=654&name=YOUR%20Q1%20MARKETING%20PLAYBOOK_Option%202%20(2).jpg) ### What’s included - **Valentine’s Day outreach** to follow up on deferred work and encourage return visits - **Tax Refund season campaigns** to re-engage customers when spending flexibility increases - **St. Patrick’s Day re-engagement** for light, seasonal outreach - **Winter-to-Spring inspection reminders** to address seasonal vehicle wear - **Spring Car Care guidance** to position shops as trusted advisors heading into warmer months All campaigns are paired with **ready-to-use templates** and practical targeting recommendations to help shops send relevant messages with confidence. ### Why this matters Rather than relying on one-off promotions, the Q1 Marketing Calendar helps shops build a more intentional customer engagement cadence. By providing structure, inspiration, and clear starting points, the calendar makes it easier to stay visible with customers throughout the quarter. 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