It’s not just how often you reach out — it’s what you say that makes the biggest difference. We dug into the data from Steer's top-performing campaigns to uncover what’s really working.
All insights come from real Steer data!
Stronger Offers = Stronger Results
- Set clear deadlines:
Campaigns with specific end dates see 28% higher conversion than those with vague ones.
→ Example:
✅ Offer expires 5/30/25 vs. ❌ Offer expires end of month - Use specific dollar amounts:
Campaigns with exact discounts see a 35% higher response rate.
→ Example:
✅ Get $10 off brake repairs vs. ❌ Save up to 15% on your repair - Tap into the season:
Campaigns using seasonal themes generate 31% higher engagement.
(Pro tip: Steer’s seasonal templates make this easy — don’t miss them!)
High-Impact Keywords
✅ "Limited Time" — Campaigns using this phrase saw a +47% lift.
It creates urgency and pushes customers to act now.
✅ "You" and "Your" — Personalized language drives a +28% to +33% boost.
Talking directly to the customer feels more real — and it works.
❌ "Guaranteed" — Skip it.
This word can backfire, making customers skeptical or creating unrealistic expectations.
Click here to learn more about building outreach campaigns.
Please reach out to Customer Support if you have any questions.
- or chat with our team via the Steer platform.