How to Manage Google Tags & Analytics on your AutoOps Website

⬇️ Watch the quick tutorial below for managing Google Tags & Analytics on your AutoOps website 👀

By tracking specific user actions, such as clicks on a Book Now button, or submissions on a website form, shop owners can pinpoint exactly which marketing channels are actually driving revenue. Without proper tagging via Google Tag Manager, a shop is unable to see if a potential customer dropped off because a booking page was broken, or if the customer spent five minutes researching brake pads before leaving and not booking an appointment.

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How to Enable Google Analytics for your AutoOps Website

How to Enable Google Tags for your AutoOps Website

How to Install Google Tags on your AutoOps Website

Step-by-Step Instructions for Enabling Google Tracking for your AutoOps Website:

In your AutoOps Dashboard navigate to AutoOps Sites on the Left Hand Navigation.
Click "Edit with the AutoOps Builder" to enter the website builder portal.
Select "More" from the Left Hand Navigation.
Click "Settings."
Select "Google Tools" to manage your Google tracking integration.
Enter your Google Analytics ID into the field to enable Google Analytics tracking for your website.
1. Enabling this connection will automatically send page views and conversion events to Google for you.
2. View Google Analytics for your website at analytics.google.com by logging in with your shop's Google account.

Step-by-Step Instructions for Adding Google Tags to your AutoOps Website:

When in the Google Tools section, you will see a Google Tag Manager field below the Google Analytics field.

1. This field allows you to install and manage different marketing tags without any use of code.
Enter your Container ID to enable the Google Tag Manager on your website.
1. If you have not created a Container within your Google Tag Manager account, you will need to do so before connecting to your website. Click Here for Instructions.
Once you have connected your Google Tag Manager Container to your AutoOps Website you are now able to easily setup Google Tags to track specific actions your customer's take on your website.

The next section walks through setting up a specific Google Tag on your website.

Step-by-Step Instructions for Installing Google Tags on your AutoOps Website:

Note: The steps below are an example to follow for installing a Google Marketing Tag for a specific trigger on your website.

In our example we are going to install a tag for a "Call Us" button on the main page of the website.

To set up a specific trigger for your "Call Us" button on your website, we’ll use the Google Tag Manager (GTM) "Click" trigger. This allows GTM to listen for whenever a user clicks that specific element (button).

1. Identify the element/event on your website you wish to tag.

2. Enable the proper Variables in Google Tag Manager (GTM).

3. Create the proper Trigger in GTM.

4. Link the Trigger to the Tag in GTM.

5. Preview and Test the Tagged Event in GTM.

6. Publish the Tagged Event in GTM.

Step 1: Identify the Button on your Website

Before going to Google Tag Manager (GTM), you need to know how GTM will "recognize" your button.

In your AutoOps Dashboard navigate to AutoOps Sites on the Left Hand Navigation.
Click "Edit with the AutoOps Builder" to enter the website builder portal.
1. Locate the button's unique identifier. Website buttons often have a specific ID or a Class.
2. For example: class="align-center dmButtonLink dmWidget dmWwr default dmOnlyButton dmDefaultGradient flexButton"....id="1381190086"

Step 2: Enable Click Variables in Google Tag Manager (GTM)

By default, GTM doesn't "listen" for all click details. You have to turn them on.

Log in to your GTM Container.
Go to Variables on the left menu.
Click Configure in the "Built-in Variables" section.
Scroll down to the Clicks section and check all boxes (Click Element, Click Classes, Click ID, Click Target, Click URL, Click Text).

Step 3: Create the Trigger in Google Tag Manager (GTM)

Now, we will tell GTM exactly when to fire.

Go to Triggers > New.
Name it: Click - Call Us Button.
Click Trigger Configuration and choose All Elements (under the "Click" category).
Change "This trigger fires on" from All Clicks to Some Clicks.
Set the conditions using the ID or Class you found in Step 1:
- Select Click Classes — contains — For example: class="align-center dmButtonLink dmWidget dmWwr default dmOnlyButton dmDefaultGradient flexButton"....id="1381190086"
  
  (or whatever your button class is).
- Alternatively: If the button text is unique, use Click Text — equals — Call Us.
Click Save.

Step 4: Link the Trigger to a Tag in Google Tag Manager (GTM)

A trigger is just a "listener"; it needs a "worker" (a Tag) to send the data to Google Analytics (GA4).

Go to Tags > New.
Name it: GA4 Event - Call Us Click.
Click Tag Configuration and select Google Analytics: GA4 Event.
Select your Configuration Tag (your main GA4 measurement ID).
Set the Event Name to something like call_us_click.
Click Triggering and select the trigger you just created (Click - Call Us Button).
Click Save.

Step 5: Preview and Test the Tagged Event

Crucial Step: Never publish without testing.

Click the Preview button at the top right of GTM.
Enter your AutoOps website URL. A new window will open with your site.
Click your "Call Us" button.
Go back to the Tag Assistant tab. If successful, you will see your GA4 Event - Call Us Click move from "Tags Not Fired" to "Tags Fired."

Step 6: Publish your Tagged Event

Once you’ve confirmed it works, go back to the main GTM dashboard:
Click Submit in the top right corner.
Give it a version name (e.g., "Added call us button tracking").
Click Publish.

You have now successfully installed tagging for the "Call Us" button on your AutoOps website.