--- title: How to add Google Analytics or Google Adwords tracking to Steer's scheduler description: Configuring events via Google Tag Manager allows you to track users creating an appointment via the Steer scheduler on your website. This can also be used to analyze the conversion funnel or to track appointments created viaGoogle Ads. --- [Skip to content](https://help.steercrm.com/knowledge/how-to-add-google-analytics-tracking-to-your-steer-scheduler#main-content) English Show submenu for translations [![Steer_AutoOps_Brand_Marks-all-white](https://help.steercrm.com/hs-fs/hubfs/Steer_AutoOps_Brand_Marks-all-white.png?width=100&height=34&name=Steer_AutoOps_Brand_Marks-all-white.png)](https://help.steercrm.com/knowledge?hsLang=en) - Events & Webinars Show submenu for Events & Webinars - [2026 July Town Hall](https://steer.io/events/july-town-hall-2026) - [All Recorded Events](https://steer.io/events) - Campaign Templates Show submenu for Campaign Templates - [Email Templates](https://steer.io/email-templates) - [Post Card Templates](https://steer.io/direct-mail-postcards) - [Letter Templates](https://steer.io/direct-mail-letters) - Video Tutorials Show submenu for Video Tutorials - AutoOps Tutorials - Steer Tutorials - Steer Phones Tutorials - Login Show submenu for Login - [AutoOps Dashboard](https://dashboard.autoops.com) - [Steer Dashboard](https://app.steercrm.com) - [Steer Phones Dashboard](https://phones.steerphones.com) Open main navigation Close main navigation - Events & Webinars Show submenu for Events & Webinars - [2026 July Town Hall](https://steer.io/events/july-town-hall-2026) - [All Recorded Events](https://steer.io/events) - Campaign Templates Show submenu for Campaign Templates - [Email Templates](https://steer.io/email-templates) - [Post Card Templates](https://steer.io/direct-mail-postcards) - [Letter Templates](https://steer.io/direct-mail-letters) - Video Tutorials Show submenu for Video Tutorials - AutoOps Tutorials - Steer Tutorials - Steer Phones Tutorials - Login Show submenu for Login - [AutoOps Dashboard](https://dashboard.autoops.com) - [Steer Dashboard](https://app.steercrm.com) - [Steer Phones Dashboard](https://phones.steerphones.com) - English Show submenu for translations - [Support](mailto:help@steer.io) [Support](mailto:help@steer.io) How can we help you? - There are no suggestions because the search field is empty. 1. [Help Center](https://help.steercrm.com/knowledge?hsLang=en) 2. [Booking](https://help.steercrm.com/knowledge/booking?hsLang=en) 3. [Steer Scheduling Tool (Retiring Soon)](https://help.steercrm.com/knowledge/booking?hsLang=en#steer-scheduling-tool-retiring-soon) May 2, 2024 # How to add Google Analytics or Google Adwords tracking to Steer's scheduler ## Configuring events via Google Tag Manager allows you to track users creating an appointment via the Steer scheduler on your website. This can also be used to analyze the conversion funnel or to track appointments created viaGoogle Ads. **Prerequisites** - You use the Steer Scheduler widget on your website. See [this article](https://help.steercrm.com/knowledge/shop-settings-widgets?hsLang=en) for how to configure the scheduler and add to your website.  - You use Google Tag Manager to track your website and have admin access. This is usually done by a web developer.    When important actions are taken, like a user submitting an appointment request, the Steer scheduler widget generates events that are can be read by your website (the parent page). In order to see these events in your Google analytics reporting, your web developer can subscribe to these events and send them to your Google Tag Manager (GTM). Technical details to configure reading the Steer Scheduler events:  1. On the page where the Steer widget is located, add a script that subscribes to the events.  >>> [Click here](https://jsfiddle.net/zk3cw2mv/5/) to see an example script.  Based on what you want to track, you can choose which events you want to subscribe to or you can subscribe to all of them: - ``` maw-widget-loaded ``` The scheduler widget has loaded on the parent website and is viewable by the website user.  - ``` maw-location-selected ``` The user has selected a location. This event will only occur if you have multiple locations on your Steer widget.  - ``` maw-service-information-fulfilled ``` The user has selected a service.  - ``` maw-appointment-time-selected ``` The user has selected a time.  - ``` maw-contact-information-provided ``` The user has provided their contact and vehicle information.  - ``` maw-appointment-scheduled  ``` The user has confirmed an appointment or appointment request.  - ``` maw-appointment-error ``` The user has encountered an error when trying to submit an an appointment or appointment request.  2. Next, configure Google Tag Manager to read the events. - Login to [your Google Tag Manager account](https://tagmanager.google.com/) - Add a custom event trigger for each of the Steer scheduler events. You can name the event whatever makes most sense to you.  - See [this Google article](https://support.google.com/tagmanager/answer/7679219?hl=en) for more information on how to configure custom event triggers.   - ![Screenshot 2023-11-27 at 2.42.38 PM (1)](https://help.steercrm.com/hs-fs/hubfs/Screenshot%202023-11-27%20at%202.42.38%20PM%20(1).png?width=688&height=246&name=Screenshot%202023-11-27%20at%202.42.38%20PM%20(1).png) 3. 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