Custom Tokens for Easier Campaigns - Sept 2025

Cut down on repetitive updates with reusable tokens you can drop into any campaign.

What You Can Do

  • Save time on setup and edits: Create shop-specific details once and reference them as tokens across campaigns. Works seamlessly when copying to multiple locations.
  • Keep offers up to date: Use Date Tokens to set time-based rules, like a coupon expiring 10 days after send. Steer calculates the date automatically, so you don’t have to refresh expiration dates.
  • Reduce mistakes: Update a token once and it’s updated everywhere it’s used, keeping campaigns accurate across shops.

Example Use Cases


Token Type

Example

Value

Text

Coupon

$20 Off Oil Change

Text

Warranty Summary

24 months / 24,000 miles

Text

Financing Details

6 months same as cash

Text

Pick-up Notes

Shuttle available within 5 miles

Text

Staff Name

Service Advisor: John Smith

Text

Image URL

Shop front photo


Start Using Custom Tokens

Head to Tenant Settings > Communication > Tokens to set them up in your next campaign.

  You’ll need to be viewing All Locations in the top navigation to see the Custom Tokens page.

  See the how-to article for step-by-step guidance.