Cut down on repetitive updates with reusable tokens you can drop into any campaign.
What You Can Do
- Save time on setup and edits: Create shop-specific details once and reference them as tokens across campaigns. Works seamlessly when copying to multiple locations.
- Keep offers up to date: Use Date Tokens to set time-based rules, like a coupon expiring 10 days after send. Steer calculates the date automatically, so you don’t have to refresh expiration dates.
- Reduce mistakes: Update a token once and it’s updated everywhere it’s used, keeping campaigns accurate across shops.
Example Use Cases
Token Type |
Example |
Value |
Text |
Coupon |
$20 Off Oil Change |
Text |
Warranty Summary |
24 months / 24,000 miles |
Text |
Financing Details |
6 months same as cash |
Text |
Pick-up Notes |
Shuttle available within 5 miles |
Text |
Staff Name |
Service Advisor: John Smith |
Text |
Image URL |
Shop front photo |
Start Using Custom Tokens
Head to Tenant Settings > Communication > Tokens to set them up in your next campaign.
You’ll need to be viewing All Locations in the top navigation to see the Custom Tokens page.
See the how-to article for step-by-step guidance.